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Equipping you to create and market excellent white papers.
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Discover how to create and market white papers that help your business thrive in uncertain times!
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| White Paper Boot Camp, San Diego |
NOTE: This event has already occured, but you can still get access to the recordings. See the orange box for details.
Dear Friend;
Are you struggling to find qualified leads?
The global economic meltdown has forced many businesses to rethink everything. Prospects don't seem to respond to "old-fashioned" marketing anymore—and that means different approaches must be examined.
The good news is people still do seek out great content—especially when it's a white paper.
What if you could discover the proven tactics to creating white papers that attract prospects in droves? How much would that be worth to you?
I'm happy to introduce an exclusive hands-on event designed to equip you with everything you need to know to create and market compelling white papers—White Paper Boot Camp, San Diego.
You'll discover the strategies and nitty-gritty details that have made countless businesses successful AND everything you need to know to immediately achieve success with white papers.
Whether you work for a business or for yourself, this event is for you.
Here's to a bright future together!
Michael A. Stelzner
Author of the book Writing White Papers
P.S. In case you're wondering, white papers are part article and part brochure. They inform and persuade, AND are excellent marketing tools.
P.P.S. August is one of the best times of the year to visit San Diego. Why not bring the entire family and make a tax-deductible vacation out of it? The Hyatt Regency Mission Bay Resort is right on the waterfront!
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Missed the Live Event? Check This Out...
A lot of folks asked, "When are you coming to the East Coast?," "Will you present overseas?," "I can't make it because I'm on vacation, but I really want to experience this," or "I really need to be there for my business, but I can't afford the hotel and airfare."
The message was loud and clear that we needed to figure out how to get this event to you, wherever you are. So here's what we decided...
WE'RE VIDEO TAPING WHITE PAPER BOOT CAMP, SAN DIEGO
We're hiring a video production crew to record the entire event. After the Boot Camp has concluded, we'll post the videos in a secure space, along with a copy of the workbook.
Here's what's included:
Video recording of entire event: You'll get access to all the videos. You can watch online OR download to your desktop, so you won't miss a thing.
The workbook: You'll get an electronic copy of the 140+ page workbook, the same one folks will use who are attending live.
Frequently Asked Questions About the Videos:
Will there be live streaming? We'll edit the recordings and make them available within two weeks of the live event (on or around the 21st of August at the latest). And yes, you'll be able to download them to your desktop. Transcripts will not be included.
Are DVDs available? To keep the costs to you lower and bring the videos to you quickly, we have decided to only offer online videos.
What am I missing by not attending the live event? A few things. You won't get live access to Michael, great meals, the networking opportunity, a copy of Michael's book or a vacation opportunity in beautiful San Diego. But you will learn everything live attendees learn.
How much is this? Click here for pricing...
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Event Highlights
Secure your spot at the only live white paper professional development event. By attending this boot camp, you will:
WHERE: At the Hyatt Regency Mission Bay in San Diego, California (This waterfront resort just underwent a spectacular $63 million makeover.)
WHEN: Friday, August 7, 2009 from 8am until 5pm
WHAT: When you attend White Paper Boot Camp, San Diego, you get a full day of training (taught by Michael Stelzner), a 140+ page workbook, an autographed copy of the book Writing White Papers, great food and a 100% satisfaction guarantee.
HOW: Registration is strictly limited to the first 50 people.
Dear Friend:
Can I share my white paper story? In 2002, the dot com bubble exploded—along with my dreams of growing my business. I freaked out. With a family to support, I was concerned (and rightly so).
The stock market had plummeted and businesses were just not spending. Sounds familiar, doesn't it? Things today are very much like those times.
Back then, I hunkered down and tried to come up with a way to save the business. I was convinced I was going to have to spend big dollars on trade publication advertisements. Then the idea just literally came to me. I decided to share my "top secrets"—information I knew prospects would find attractive. I crafted a white paper.
It was an immediate success—to my amazement.
- First month: 305 leads
- Second month: 392 leads
- Third month: 369 leads
Then the phones started ringing. They have NEVER stopped!
Seven years later, I've had more than 70,000 leads. However, more importantly, I've constantly had more business than I know what to do with—a great problem to have!
Here's the cool part. I was considered by many to be the world's leading authority in my field. I kid you not-it was all because of that paper. To this very day, I am still astonished at how that single paper is generating the same interest it did back then.
Here's some of what the paper did for my business. It:
- Greatly reduced the need for other marketing efforts
- Propelled me to the #2 spot on Google's organic search
- Added me to everyone's list of firms to call when gathering proposals
- Got the phone ringing off the hook
- Resulted in other businesses constantly seeking to hire me
If you'd like to know how to create and market white papers that could deliver similar results for your business, then White Paper Boot Camp, San Diego is the place to be this summer.
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Why Marketing White Papers Now?
First, you don't need to be a techno-geek to write white papers. White papers are really articles on steroids with slant. If you can write an article, you are well-equipped to craft white papers.
Second, it's not just technology companies that use white papers. Any business that sells to other businesses uses them. For example, FedEx, Dow Jones, Monster.com, LinkedIn and thousands of smaller businesses all use white papers as marketing materials.
But why is now such a critical time? White papers are proven to work during a recession. They work like magic because they don't rely on overt selling. These powerful marketing tools combine the attributes of a brochure and an article, helping you attract quality leads and establish yourself as an industry leader.
Interesting stats: Businesses are actually spending big money on white papers. A new study found that about a third of marketers' budgets are spent on content creation, and half of that is spent on white papers! (B2B Magazine and Junta42 Match)
There is no better time to master the skill of creating white papers.
And the whole point of White Paper Boot Camp, San Diego is to empower you to create marketing white papers, while meeting other folks on a similar journey.
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Get On the Fast-Track to White Paper Success
Just about every professional group, from lawyers to real estate agents to freelance designers to event planners, has boot camps of some sort. It's where they meet colleagues, gain valuable advice from the experts, and learn how to build their businesses.
In fact, studies frequently show that people who attend such professional development events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!
Unfortunately, there hasn't been a similar event—one that is pitch-free and focused ENTIRELY on crafting and marketing white papers.
Until now.
The White Paper Boot Camp, San Diego is the event of the year for anyone who wants to accelerate his or her business to the next level of success.
The select few who attend this exclusive boot camp (registration is strictly limited) will leave with an armful of tips, tactics and strategies for:
- Crafting white papers that help grow your business. (You'll actually have a paper underway by the end of the day.)
- Avoiding the mistakes that rookies make, ensuring you deliver highly valuable content every time.
- Selling by educating. (You'll learn how to persuade "under the radar" while convincing readers they need you.)
- Finding great content by leveraging experts and not-so-obvious sources of rich data.
- Marketing white papers. (You'll discover proven tactics to attract prospects with white papers.)
- And much more!
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Is the White Paper Boot Camp, San Diego a Fit for You?
If you find yourself in one of the categories below, the White Paper Boot Camp, San Diego is a fit for you:
- The Small Business Owner: You're likely a consultant, coach, blogger or general "gun for hire" and see the potential of white papers, but aren't sure you know where to start, what to do or how to do it.
- The Corporate Employee: You work for a corporation and have been asked to create a white paper. You don't know the fastest path to success nor how to help the company best market a paper.
- The Freelance Copywriter: You've been writing commercially and you're ready to take your business to a whole new level with white papers. Better pay. Less work. More profitability.
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The Agenda
White Paper Boot Camp, San Diego will be packed with great content, including:
- An introduction to white papers and the 10-step process: You'll discover a powerful process for creating persuasive white papers.
- Conducting needs assessments and creating outlines: We'll provide you examples of the most effective outlines (you just fill in the blanks) to fast-track your white paper and reveal techniques to help speed the project.
- How to find great content for your white paper: You'll learn innovative research techniques, and tips and tricks to extract gold nuggets from the minds of experts.
- Crafting the opening and creating compelling titles: You'll discover ultra-powerful techniques for creating an opening that lures readers into your paper.
- Creating the core components of any white paper: You'll learn how to craft all the major elements of powerful white papers.
- Layout and design: We'll show you the best visual design elements for effective white papers.
- Effective marketing tactics: You'll discover comprehensive techniques for gaining exposure with white papers. Topics include leveraging white papers with search marketing and social media, creating long-copy landing pages, and much more.
- Case examples: Throughout the boot camp, Michael will provide extensive case examples to enhance your learning.
- Breakout session for freelancers: Michael will have an optional lunchtime breakout session for attendees interested in making money writing white papers.
You'll have plenty of opportunity to ask questions and we'll have many exercises that will help you retain your learning (and begin your own white paper). In addition, we'll provide a continental breakfast, a gourmet lunch, snacks and plenty of caffeine (Starbucks and soda for you "soft drink" folks) to keep you energized.
Common Questions Answered
Will there be another boot camp in another city?
At this time, the San Diego boot camp is the only boot camp we have planned.
What about hotel accommodations?
The event takes place on Friday, August 7. If you decide to stay at the Hyatt Regency Mission Bay (the location of the event), there are a limited number of rooms being held from Thursday, August 6 through Sunday, August 9. Call the hotel at 619-224-1234 and mention "WhitePaperSource" for the discount rate.
There are MANY other hotels available in San Diego. Visit hotels.com/sandiego for a list.
What if I still have questions?
Two options here... First you can try our live support chat window below. You can also send an email to success@whitepaperbootcamp.com and we will get back to you right away.
How to Register
You have two options: Come to the live event or register for the recordings.
OPTION A: The Live Event:
The registration fee for the White Paper Boot Camp, San Diego is just $597.
The event takes place on August 7th (scroll up to see agenda).
If you learn just one strategy that will help your business generate more leads, the investment in your professional development will have paid for itself many times over.
NOTE: The event has already occured, so only option B is available.
Still have questions?? Chat live with us now:
Live help not available? Email us at success@whitepaperbootcamp.com.
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Please keep in mind that enrollment in the White Paper Boot Camp, San Diego is strictly limited to the first 50 people.
Isn't It Time for YOU to Take Your Business to the Next Level?
Yes, you really grow your business with marketing white papers.
You just need to learn what the most successful people do, and then follow in their footsteps.
White Paper Boot Camp, San Diego paves the way.
Reserve your spot today.
Here's to your success!
Michael A. Stelzner
Author, Writing White Papers and your instructor at
White Paper Boot Camp, San Diego
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The Satisfaction Guarantee
This boot camp offers the best advice on how to create and market your white papers (from the biggest name in the industry).
If you attend the boot camp and are not satisfied, simply ask for a refund within 24 hours of the live boot camp. We'll give you a full refund. No hassles. No hard feelings.
If you purchase online videos, the same policy applies.
Our goal is to serve you to the best of our abilities and help you gain measurable results. In fact, after the boot camp, you'll be amazed when you look back at where you started and where you're headed.
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A FREE Gift For You:
If you'd like to get updates related to White Paper Boot Camp, San Diego, simply fill out this little form. As our way of saying thanks, we'll provide you FREE immediate access to a class called, Making Your White Paper Stand Out From the Crowd (Best Practices for Creating White Papers (a $39 value!).
Note: We respect your privacy. Your email address is safe with us. Be sure to add success@whitepaperbootcamp.com to your email white list. See privacy policy at bottom of this page.
Ready to secure your seat at the Boot Camp? Click here.
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Meet Your White Paper Boot Camp Instructor: Michael A. Stelzner
 MarketingSherpa calls Michael the "Grandfather of White Papers." He's the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged (in its 4th printing).
Michael has written more than 130 white papers for many of the world's most recognized companies, including Microsoft, Dow Jones, FedEx, LinkedIn, Motorola, Monster, Citrix, Hewlett-Packard and SAP.
Michael has trained large corporations such as Qualcomm and VeriSign, and has presented at national conventions for MarketingSherpa, MarketingProfs and STC.
"There are only a handful of copywriters today who bill themselves as white paper specialists and Michael Stelzner is at the top of the list."
Robert W. Bly, author of 70 writing and marketing books.
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Feedback From Those Who Attended Our Previous Event
The feedback from our last event was excellent. Here's what some attendees had to say:
"Michael Stelzner gets a standing ovation. He really knows white papers, and hardly stopped for air. He delivered non-stop, valuable information interspersed with exercises and still had plenty of time for audience questions." Patsi Krakoff
"Mike is the Chairman of the National Reserve Bank of white papers. I am grateful for the opportunity to attend and will draw on the knowledge gained for years to come." David Richman
"Thanks for an excellent seminar. Your expertise and insight were greatly appreciated. The step-by-step instructions on how to do this puts it within reach of those of us who aren't professional writers." Gord Freiter
"The seminar is packed with valuable information which not only gives the attendee a complete guide to writing white papers, it also clarifies the link between great white papers and proper B2B lead generation technique. I highly recommend this class for anyone (advanced or beginner) interested in improving their white paper writing skills." Jon Kontoleon
"This investment was valuable to me because you shared your expertise, real-world examples, and provided us with clear and actionable steps to take-both in writing a white paper and using a white paper as a marketing vehicle. I have no experience writing white papers, and I walked out of the seminar knowing exactly what steps to take to write a white paper, how long the process should take and what pitfalls to expect. I highly recommend this class to anyone who needs or wants to write white papers, or who manages people who do." Manya Chylinski
"I am trained in journalism and work in marketing, so I thought I knew everything there was to know about the different styles of writing. However, I was still unclear about how to tackle a white paper. Michael taught me what a professional white paper should be, and he has a logical, educated and thorough plan of attack when preparing and writing a white paper. The knowledge I gained at Michael's seminar was incredibly helpful and gave me a solid foundation with which to begin writing expert white papers." Jessica Lee
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